Senior Marketing Manager

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary:
We have an exciting opportunity to join our team as a Senior Marketing Manager.

NYULH is seeking a highly skilled and strategic Senior Manager, Advertising to support a team focused on connecting audiences with NYULH’s inspirational brand and messaging via paid advertising. This important role will be responsible for supporting paid advertising efforts for specific departments and programs as well as the overall institution. This position is a critical component within Communications, Marketing, Government and Community Affairs broader strategy to influence, motivate, and inspire audiences while furthering NYULHs vision and institutional goals.

Job Responsibilities:

Strategic Program Management:

• Support development of advertising materials based on departmental and program strategic priorities, emphasizing patient-centered care and innovation
• Identify current market trends in advertising that can be translated into actionable recommendations and strategic plans that align with growth targets and priorities for patients, leads, stakeholders, and communities
• Assist with new advertising campaigns, enhance current campaigns, and evaluate outcomes; make strategic adjustments to optimize outcomes as needed
• Infuse data-driven insights into advertising campaigns and assess their effectiveness, including key performance indicators such as brand reputation, conversions (i.e., appointments) for patients & leads, physician referrals, and customer lifetime value
• Participate in brainstorming sessions with the Advertising team to cultivate ideas for new advertising campaign concepts, including content and design elements

Collaboration:

• Support the Advertising team on development of advertising campaigns requiring promotion via paid channels
• Collaborate with Relationship Leads teams to gather insights and messaging points about service lines to inform creative
• Partner closely with agency partners on creative development, media planning, and more
• Collaborate with the Program Measurement on measurement strategies and key performance indicators (KPIs); help integrate these metrics into decision-making processes 

People Management:

Mentor and guide junior team members on how work gets done, set priorities, ensure standards of excellence are understood and adhered to

Champion NYULHs strong continuous improvement culture and ensure deployment of scalable, simplified, and standardized processes

Operational Excellence:

• Closely track assignments, progress, and associated metrics for the team
• Review and approve various stages of production, including mechanicals
• Build strong relationships with counterparts at our advertising agency 
• Champion NYULH’s strong culture of continuous improvement

Minimum Qualifications:

• 7 years of marketing and advertising agency experience
• 1 year of managing junior team member(s)
• Bachelors degree
• Proven experience in managing multiple projects at the same time and managing both up to a manager and a larger cross-functional team, and managing down to help teach, inspire, motivate junior members
• Proficiency in project management, communication tools, and data analysis
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Strong analytical skills, with the ability to learn and apply data-driven insights
• Excellent verbal and written communication skills
• Ability to work with cross-functional teams

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health’s EEO policies, please click here. Please click here to view the Federal “EEO is the law” poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 – $128,100.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here