Director – Digital Experience
-
- 1134424_RR00097109
- Marketing/Public Affairs, NYU Langone Health
- Full-Time/Regular
- NYU Langone Health
-
- Days, Monday to Friday
ABOUT NYU LANGONE HEALTH
NYU Langone Health is a world-class, patient-centered, integrated academic medical center. Ranked as the #1 Hospital for quality and patient safety by Vizient, Inc., and with 10 clinical specialties among the top 10 in the nation according to U.S. News & World Report, NYU Langone’s culture is rooted in excellence in patient care, education, and research. NYU Langone comprises more than 320 locations throughout the New York area and in Florida, including six inpatient locations, a children’s hospital, and four emergency rooms. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, NYU Grossman School of Medicine, and NYU Grossman Long Island School of Medicine. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube, and Instagram.
Working at NYU Langone Health
At NYU Langone Health, there are numerous areas for you as a leadership professional to make an impact on our organization. As one of the nation’s leading medical centers, we need bright, innovative people to step up and take charge of the many initiatives currently taking place here. From our brand new 830,000-square-foot Helen L. and Martin S. Kimmel Pavilion to our new 16 story Science Building, NYU Langone Health is ripe with career-opportunities that are sure to transform the way we think about medical care.
Salaries shown on independent jobs related websites reflect market averages and do not represent information obtained directly from NYU Langone. We invite and encourage each candidate to discuss salary/hourly specifics during the application and hiring process.
NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Director – Digital Experience.
We have an exciting opportunity to join our team as a Digital Experience Lead for our web and digital platforms.
This role will have a significant impact on the development and delivery of content across NYULHs far-reaching and influential web and digital platforms. This role will be responsible for the development of web content, enforcement of creative standards and ensuring there is creative consistency across NYULHs public web and digital ecosystem, while collaborating closely with the Brand Ecosystem, Technology, and Production teams to synchronize efforts and enhance overall content quality and impact.
Reporting directly to the Strategy, Digital and Program Measurement Senior Director, this position plays a vital role in protecting and promoting NYULHs brand while fostering its growth through compelling web content and digital experiences that captivate audiences and drive meaningful engagement.
Job Responsibilities:
Creative Vision and Leadership
- In collaboration with the Head of Cross-Channel Content Strategy, own and develop an overarching content strategy for clinical, research and curriculum web properties that integrates with overall content development efforts as well as drives more consistent and meaningful engagement with NYULHs digital platforms
- Develop and articulate a clear creative vision for NYULHs web properties that aligns with the organizations strategic goals and brands digital and web experiences
- In partnership with key cross-functional stakeholders, manage the implementation of visual identity and digital style guide across relevant web properties
- Lead the Digital Experience team in executing this vision, ensuring that all digital content is engaging, audience-centric, and consistent across various web platforms
- Collaborate closely with and extend creative oversight to teams responsible for patient communications, physician content, social media, and email to align strategies and optimize audience engagement across all digital touchpoints
- Serve as a creative thought partner to senior leadership, providing insights and guidance on digital trends and best practices
Content Development and Management
- Direct the planning, development, and implementation of content strategies for .ORG and .EDU properties, ensuring content meets high standards of creativity and effectiveness
- Oversee the production of a diverse range of web content including, but not limited to, .ORG, .EDU, NewsHub, Physician Focus, and other digital platforms tailored to enhance user experience and engagement while maintaining a unified brand presence across all touchpoints
- Develop innovative content strategies in partnership with clinical patient experience teams that are based in audience research / data, are reflective of institutional goals, the NYULH brand and drive towards cross-team objectives
- Develop and implement processes that leverage the capabilities of the CMS and integrate it into the overall team workflow, identifying areas for continual enhancement of functionality
- Ensure all content is optimized for SEO and aligned with the latest digital marketing trends
Brand Consistency
- Maintain brand consistency across all digital outputs, ensuring all content reflects the brands voice, style, and core values
- In partnership with cross-functional stakeholders, oversee the implementation of digital style guides, digital applications, templates, and standards for content creation and distribution to be used across the organization
- Direct the process of regularly reviewing and updating digital content to maintain freshness and relevance in line with brand standards
- Collaborate with the Brand Experience team to ensure that all digital initiatives are aligned with broader brand strategies and customer engagement goals
- Ensure compliance with accessibility standards and ADA guidelines to make digital content universally accessible and inclusive
Team Management and Development
- Lead a diverse team of .ORG and .EDU Content Strategy Leads, Content Managers, Content Writers and Visual Designers
- Lead and mentor the team, fostering a creative and collaborative work environment
- Set clear goals and objectives for the team, providing regular feedback and opportunities for professional development
- Manage resource allocation and budgeting for digital projects, ensuring efficient use of resources
Cross-Functional Collaboration
- Partner closely with department MarTech team to align on existing and future functional capabilities, future state vision, innovation roadmap and day to day digital operations
- Partner across department COEs to stay up to date on priorities and identify opportunities for collaboration that drive multi-channel impact
- Collaborate closely with marketing, IT, UX, and design teams to ensure a cohesive and integrated approach to digital content and campaign strategies
- Engage with the Brand Experience team to align digital initiatives with brand narratives and customer experience enhancements
- Work with analytics teams to measure content performance and apply data driven insights to continual improvements and innovation in content strategies
- Partner with patient communication teams to get a thorough understanding of relevant patient experiences (e.g., milestones, pain points, perceptions, behaviors, etc.) to ensure content strategy is well informed and complimentary to any existing clinical patient communications
- Participate in strategic planning sessions with senior management to ensure digital strategies are fully integrated with overall institutional objectives
Innovation and Trends
- Stay abreast of emerging digital technologies, web design trends, and content management systems that can enhance the creative output and efficiency of the web team
- Encourage experimentation and innovation within the team, exploring new tools, techniques, and platforms to keep the organization at the forefront of digital marketing
- Lead initiatives to implement new technologies and practices that enhance the institutions digital presence in addition to patient and physician audience engagement
Minimum Qualifications:
To qualify you must have a 10+ years of relevant experience in digital content development, web design and management, or creative direction
3+ years of experience managing and leading teams
Bachelors degree in Digital Media, Marketing, Graphic Design, or a related field
Strong creative vision and art direction with the ability to lead projects from concept to completion
Strong understanding of user experience (UX) principles, digital design, and information architecture
Excellent communication, interpersonal, and presentation skills to effectively collaborate with various stakeholders and lead a diverse team
Demonstrate knowledge of accessibility standards and ADA compliance to ensure all digital content is accessible to all audiences
Proficiency in digital marketing tools, content management systems, SEO, and web analytics
Preferred Qualifications:
Masters degree in in Digital Media, Marketing, Graphic Design, or a related field
Previous experience in the healthcare industry
Previous experience in online publishing and/or online retail/e-commerce
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health’s EEO policies, please click here. Please click here to view the Federal “EEO is the law” poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $146,384.38 – $220,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here
How Our Employees Grow
Diana P.
Manager–School Health Clinical Services
“The Family Health Centers at NYU Langone Health offers me the opportunity to positively impact the lives of patients and their families. I chose a career here to make a difference at an institution with a reputation for excellence. NYU Langone is patient and employee-centered and they support our professional growth and development by offering a comprehensive benefits package and generous tuition reimbursement.”
Ariana C.
Associate Director, FGP Professional Billing Operations
“I was instantly attracted to the culture at NYU Langone Health. I love the fast-paced environment and how there are so many opportunities for career growth. We are constantly expanding, which helps me learn new things and meet new and interesting people with diverse backgrounds.”
Olga S.
Coding Quality Manager at NYU Langone Health in Florida
“I am very proud to work for one of the best hospitals in New York! NYU Langone Health is a great institution that cares about patients and supporting employees. My role as a manager is to make sure that my team members are working as a team to drive our mission forward. Effective teamwork achieves much more than any individual can!”
Yannique S.
Credentials Associate
“My daughter was born at NYU Langone Health where we received exceptional care. That was when building a career at NYU Langone became a goal of mine. I wanted to be just like the individuals who surrounded us in our time of need, and I knew I wanted to make a positive impact. Today, I get to do just that as a member of the Medical Staff Services Department. The work I perform each day is crucial in maintaining high standards of patient care and safety within our organization.”
Eileen P.
Director, Revenue Cycle Initiatives
“I chose NYU Langone Health because I wanted to be a part of a world-class health system. I feel a sense of pride working here and feel supported in a truly cohesive and diverse working environment. I have taken a number of career development courses related to leadership. The expansion in training and development curriculums over the years has really been impressive and it’s a testament to how much NYU Langone wants to invest in and develop their in-house talent!”
Adair L.
Associate Director, Development Administration
“NYU Langone Health is not only my employer, it’s also a community that I am very proud to be a part of.”
Tanisha D.
Program Coordinator
“I saw that there were many opportunities to grow within the organization and used the tuition remission offering at NYU Langone Health to obtain my master’s degree. NYU Langone celebrates their employees and genuinely wants to hire from within, so take advantage of the resources available to you and speak to members of the Talent Acquisition Team, who are helpful.”
Doris V.
Revenue Cycle Manager – Pediatrics Department
“It’s not just that NYU Langone Health cares about their employees – it’s the fact that we are family. I quickly learned that in order to grow and to be successful you need to collaborate with others, work hard and deliver excellence.”
Isiuwa O.
Respiratory Therapist
“NYU Langone Health delivers high-quality healthcare with compassion, dignity, and respect to all, without exception. When I was hired as a respiratory therapist, I saw the opportunity to contribute to an exciting forward-thinking, and fast-moving department. I love working in a department where everyone is collaborative and has a high work ethic.”
Taslema L.
Talent Acquisition Specialist
At NYU Langone Health, I’ve been fortunate to have leaders that supported my growth within the institution. I have taken many courses that NYU Langone offers, which have been extremely valuable in helping me become the professional I am today. I recently completed the Team Leadership Development Program which has provided me with tools to upskill to the next step in my career. The opportunities here are endless.
Nazneen H.
Clinical Charge Nurse Auditor in Revenue Management Initiatives
“I was fortunate to receive firsthand training from some of the founding team members of my department. This made my onboarding experience invaluable and now I will get to pass on my knowledge and experience to future new hires within the department and pay it forward. The collaborative spirit at NYU Langone Health has created an excellent work culture where I can work alongside colleagues who share our same company vision to serve, teach, and discover.”
Himanshu T.
Senior Accounts Payable Associate
“It has been such a privilege to be a part of NYU Langone Health. It’s a place filled with hard work, cheerful coworkers, and supportive management. My supervisor and manager motivated me to grow personally and professionally. The career development resources offered, such as professional development classes and programs have greatly contributed to my growth.”