Senior Digital Content Manager – Cross Channel Strategy

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

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Position Summary:
We have an exciting opportunity to join our team as a Senior Digital Content Manager.

We have an exciting opportunity to join our team as a Senior Digital Content Manager – Cross Channel Strategy. NYU Langone Health (NYULH) is seeking an innovative and creative Senior Digital Content Manager – Cross Channel Strategy to assist in editorial planning and day-to-day management of editorial, content planning and content development across physician and patient audiences, across our owned platforms.
The ideal candidate will be an experienced in digital content creation who can help establish a strategic vision that leverages data, audience insights, emerging technologies and best practices to support key business priorities and drive the future competitiveness of these critical marketing and communications channels. Reporting directly to the Director, Cross-Channel Content Strategy, this role will collaborate with cross-functional leaders over other marketing, communications and advertising areas to craft integrated campaigns that promote NYULHs brand and storytelling both consistently and effectively.

Job Responsibilities:

Content Strategy:

• Support the development of content strategy for assigned audiences and platforms to enhance content creation, distribution, and optimization in a way that amplifies reach and impact; work closely with the Director of Cross-Channel Content Strategy to strategize and expand presence  
• Assist in content campaign planning and support development of the institution’s content strategy agenda, identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms 
• Gather and apply audience insights and analytics to inform content strategy, better meet audience needs and improve the audience experience
• Contribute to brand awareness, engagement, and business growth through compelling storytelling across online 
• Help maintain a consistent and impactful content experience across all assigned platforms and tools
• Support and drive content creation for physician and patient facing audiences, based on business needs/requirements

Content Development and Execution:

• Assist in maintaining an editorial content calendar for assigned platforms, ensuring timely and relevant content updates
• Support collaboration with internal and external agency partners for content development
• Ensure consistent editorial use of NYU Langone brand voice across properties. 
• Track and report key metrics against key performance indicators (KPIs) to drive data-driven enhancements to content strategies
• Monitor and improve audience engagement
• Assist in executing content across Physician Focus and NewsHub websites; leveraging audience insights, metrics, and business needs

Collaboration and Leadership:

• Partner with Content Strategy Lead and internal partners and peers to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and audience experience
• Foster collaboration with internal and external stakeholders including world-renowned physicians, researchers, and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences
• Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines

Operational Excellence:

• Successfully execute goals and priorities while adhering to organizational standards for delivering excellent work
• Leverage tracking tools to measure and define success compared to other institutions in specialty areas

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• 5 years of experience in healthcare or hospital operations
• Proven ability to work effectively in a highly matrixed environment
• Adept at building rapport and exhibiting interpersonal skills, with a proven track record in building and maintaining relationships
• Strong leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
• Strong analytical skills, with the ability to learn and apply data-driven insights
• Proficiency in project management, communication tools, and data analysis
• Excellent verbal and written communication skills
• Ability to work with cross-functional teams

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it’s developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

View NYU Langone Health’s Equal Employment Opportunity (EEO) policy, Know Your Rights: Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 – $115,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here