Content Design Lead

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary:
We have an exciting opportunity to join our team as a Content Design Lead.

The Lead, Content Design role is responsible for overseeing the development and execution of visual assets across a range of communication channels. This role is part of the Strategy, Digital, and Program Measurement team within the Communications, Marketing, Government & Community Affairs (CMGCA) department. The position leads initiatives that support the organization’s communication objectives through effective visual design, ensuring consistency with brand standards and alignment with strategic goals.

Job Responsibilities:

Senior Leadership and Team Collaboration

• Serve as a trusted creative partner for senior leadership (within the department and across the institution), providing strategic design direction for key initiatives and managing project intake
• Attend, participate and collaborate in strategic planning meetings to contribute design ideas, assets and ensure cohesive branding across cross-channel communication
• Collaborate with marketing, enterprise, media relations, and IT teams to ensure design strategies are anchored on solving problems and closely aligned with institutional goals 
• Clearly articulate creative direction and design decisions to internal and external stakeholders
• Educate, inspire and motivate colleagues across the organization to help them understand, protect, and position the strongest creative ideas to stakeholders

Design Leadership

• Drive design conversations and contribute a strong design point of view in strategic planning meetings, ensuring cohesive branding and visual storytelling across all communication channels 
• Design and develop high-quality cross-channel visual assets for websites, social media platforms, and other digital channels in collaboration with content leads
• Ensure that visual assets for cross channel content have a consistent presence, follow brand guidelines and are fit for platform 
• Incorporate design and branding guidelines for cross channel assets in all formats as appropriate
• Ensure all visuals are compelling, brand-consistent, and optimized for digital platforms, utilizing the latest design software and technologies
• Foster inclusivity by representing diverse communities and cultures in visual assets, ensuring that the imagery and graphic elements reflect a broad spectrum of human experiences and identities, promoting a positive and inclusive brand image

Project Management

• Manage multiple design projects from concept through completion, ensuring timely delivery and adherence to deadlines
• Track project progress and provide regular updates to the Content Leads and other stakeholders
• Manage ad hoc high priority / urgent requests as they arise, while continuing to drive progress across other efforts

Executive Leadership Presentations

• Work directly with CMGCA leadership and Relationship Leads to develop creative and impactful internal and external presentations (primarily in PPT) for NYU Langone Health executives (examples include conferences, thought leadership opportunities, large internal meetings)
• Adhere to brand guidelines while infusing creativity and imagination to bring the institutions purpose, mission and values to life.

Institutional Initiative and Internal Web Design Support

• Create graphics and other collateral materials to support key internal/employee communications initiatives that reinforce the NYU Langone Health brand and its culture of exceptionalism 
• Create graphics for Inside Health (NYU Langone Healths intranet) to accompany stories/programs as needed

User Experience Enhancement

• Collaborate on visual elements that enhance the user experience on digital platforms, focusing on usability, navigation, and aesthetic appeal
• Test graphic elements across different platforms and devices to ensure optimal performance and user engagement prior to publishing
• Incorporate user feedback and usability testing results into new designs to improve functionality and user satisfaction
• Implement accessible design practices to ensure that visual assets are perceivable, operable, and understandable for all users; using appropriate color contrasts, alt text for images, and scalable vector graphics that are accessible to screen readers

Innovation and Trends

• Stay abreast of the latest trends in digital design and technology, applying cutting-edge techniques to projects where appropriate
• Experiment with new tools and techniques to push the boundaries of digital design within the organization

Minimum Qualifications:

• Bachelors degree in Digital Media, Graphic Design, or a related field
• 7 years of relevant experience in graphic design, web design, or a closely related field (with 3-5 years in motion/animation)
• Ability to translate business goals into design strategies
• Proven experience working with C-Suite and/or Executive Leadership
• Strong design and typography skills, a clean aesthetic, and an ability to create and innovate within brand guidelines, including PPT
• A 360-degree approach to design, with the ability to envision a project with assets that scale and move seamlessly across channels
• Experience leading a team of designers as well as demonstrated success collaborating within a cross-functional team
• Exceptional presentation skills to articulate design concepts to non-design stakeholders
• Ownership of projects from start to finish, with openness to feedback and adaptability to new ideas and processes
• An online portfolio that is largely digital-first and includes motion work demonstrating a range of projects, techniques, and skills
• Ability to interpret analytics for content performance and apply insights to design
• Portfolio: season experience including design for Social/Instagram Stories; Design for Digital Signage/Media Walls; Motion graphic/animation/Motion GIFs/Digital Sticker Design; Design specific to email
• Strong interpersonal and written communication skills that are expressive, accurate, and engaging

Preferred Qualifications:

• Experience partnering with writers and editors and strategizing to make visuals drive a story
• Experience in the healthcare industry is a plus

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it’s developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

View NYU Langone Health’s Equal Employment Opportunity (EEO) policy, Know Your Rights: Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $128,000.00 – $148,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here