Senior Digital Content Manager

Job ID: 1148558_RR00109217

Facility: NYU Langone Health

Position Type: Full-Time/Regular

Shift: Day

Department: Marketing/Public Affairs, NYU Langone Health

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NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary:
We have an exciting opportunity to join our team as a Senior Digital Content Manager.

We have an exciting opportunity to join our team as a Senior Digital Content Manager for the NYU Grossman Medical School and NYU Grossman Long Island Medical School web properties (med.nyu.edu & medli.nyu.edu).
This position will have a significant impact on the delivery of content across NYU Langone Health’s far-reaching and influential .EDU websites, with a focus on developing and implementing a content strategy that meets the needs of the sites various audiences. This role will also be responsible for the ideation, creation, and execution of content that leverages cutting-edge technology to increase website engagement and promote the NYU Langone brand.
Reporting to the Director, Digital Experience, this position will drive meaningful engagement on the .EDU websites through compelling storytelling that is guided by strategic insights and data.

Job Responsibilities:

Content Strategy

  • Develop and oversee an actionable website strategy to align with institutional goals.
  • Participate in relevant stakeholder meetings, bringing forward strategic perspectives and POVs based on insights, data, and website best practices.
  • Receive and analyze content requests from department and institutional stakeholders, with the goal of developing engaging digital experiences for the .EDU channels.
  • Manage multiple content initiatives at once and support development of a proactive .EDU content strategy agenda, identifying and embedding emerging trends and relevant audience insights to establish NYU Langone as a content leader in the web space.
  • Support the website needs of our research community, while identifying unique opportunities to promote their discoveries on internal and external channels. 
  • Establish and maintain an editorial calendar to ensure timely and relevant content updates.
  • Define and incorporate audience insights and .EDU performance data to meet audience needs and improve the user experience.
  • Execute and enhance organic growth initiatives, focusing on improving search reach for strategic pages.
  • Collaborate with .ORG content lead for any cross-site dependencies or optimizations.

 

Editorial and Content Development

  • Serve as the editorial lead for all .EDU content, overseeing the creation and curation of copy, graphics, and multimedia elements to ensure they meet organizational standards and objectives.
  • Ensure content consistency and quality across all .EDU initiatives, maintaining alignment with the brands voice and strategic goals. 
  • Review and approve final content pieces, ensuring they effectively communicate the intended message and meet high-quality standards.
  • Lead a team of writers, editors, and other content creators, providing direction and feedback to ensure high-quality and engaging content.
  • Manage content timelines, workflows, and resource allocations, ensuring projects are delivered on time and within budget.
  • When needed, ability to craft original content in alignment with project requirements.

 

Content Production and Governance

  • Establish content governance processes, guidelines, and standards; develop and communicate content standards and nuances for .EDU as needed.
  • Collaborate with peers to ensure that all content aligns with NYU Langones broader content strategy to increase reputation and amplify brand.
  • Become a subject matter expert on the component library in the Drupal content management system to support the development of engaging web experiences. Provide input into future component needs based on an understanding of website functionality gaps.
  • Evaluate performance against key performance indicators (KPIs) to make data-driven enhancements to site content.
  • Monitor and improve audience engagement across all .EDU initiatives.
  • Align SEO, GEO, and AI Search requirements against content strategy and audience needs.
  • Implement SEO, GEO, and AI Search strategy to optimize content for web platforms, improving organic visibility and driving traffic growth. 

 

Stakeholder Engagement and Collaboration

  • Collaborate cross-functionally with marketing technology, IT, brand, and other functional teams to build a world-class website experience.
  • Partner with fellow content leads to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and user experience.
  • Foster collaboration with internal and external stakeholders including world-renowned physicians, researchers, and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences.
  • Meet with stakeholders to understand business requirements, and propose possible solutions given current website capabilities, content trends, and best practices.
  • Collaborate with the Media Relations team to effectively spotlight and optimize communications opportunities for media stories across assigned platforms.
  • Collaborate with Enterprise Communications team to effectively spotlight and optimize communication opportunities for internal distribution / promotion.
  • Partner with Brand Standards and Governance Lead to ensure all content aligns with NYU Langones brand guidelines.

 

Leadership and Team Development

  • Lead, mentor, and develop a team of content professionals, fostering a culture of creativity, collaboration, and continuous improvement.
  • Set clear performance goals and provide regular feedback and professional development opportunities to team members.
  • Identify and address skill gaps within the team, facilitating training sessions or recruiting new talent as needed.

Minimum Qualifications:
To qualify you must have a 7-10 years of relevant experience in content strategy, website management, educational content development, or a closely related field
Bachelors degree in Communications, Marketing, Journalism, or a related field
Excellent writing, editing, and proofreading skills with a keen eye for detail
Previous experience and/or ability to function as an editorial lead
Passion for storytelling, content creation, and engaging web audiences
Excellent verbal and written communication and collaboration skills, with a demonstrated track record of effective stakeholder management
Ability to understand and learn from data-driven insights
Proficiency in leveraging tools and platforms to improve content creation, distribution, and performance tracking
Strong leadership skills with the ability to manage and inspire a team of creative professionals
Experience working in content management systems (Drupal, Adobe Experience Manager, etc)
Familiarity with best practices related to UX writing for websites and other digital tools and experiences
Familiarity with website accessibility guidelines and best practices

Preferred Qualifications:
Masters degree in Communications, Marketing, Journalism, or a related field
Experience in content strategy, development, and management within the non-profit sector
Experience in the healthcare industry, focusing on medical writing and content creation

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it’s developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

View Know Your Rights: Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 – $115,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here

Salaries shown on independent jobs related websites reflect market averages and do not represent information obtained directly from NYU Langone. We invite and encourage each candidate to discuss salary/hourly specifics during the application and hiring process.

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About NYU Langone Health

Be Where Everyone Is Dedicated to Exceptional Care

NYU Langone is a world-class, patient-centered, integrated academic health system with Magnet®-recognized status by the American Nurses Credentialing Center (ANCC). Our trifold mission to care, teach, and discover is achieved daily through NYU Langone’s inclusive culture devoted to excellence across the organization. Here, you can advance your career supported by exceptionally talented faculty and staff in an environment where everyone works together to deliver the best possible outcomes for our patients.

Staff members standing together, smiling in an office.

Our Hiring Process

Joining Our Team

Get ready to start your career journey at NYU Langone, where cutting-edge research meets compassionate care, and discover how you can contribute to shaping the future of medicine.

Step 1

Apply Online

The NYU Langone hiring process begins with you applying through our online portal. Be sure to update and upload your resume. Shortly after you submit your application, you will receive an email confirmation. Ten days after applying you will receive a talent assessment to be completed.

Step 2

Schedule Interviews

If selected to continue the interview process, HR will reach out via phone or email first. Then, depending on your position, they will schedule an interview with unit managers or team members. You are encouraged to dress professionally for all interviews.

Step 3

Receive Offer

If you successfully complete the interview process and are identified as a finalist for the position, we will require that you complete a professional reference process. After evaluating the completed references, a decision will be made on who will receive a preliminary offer. If you receive a preliminary offer, HR will start the onboarding process with an agreed-upon tentative start date.

Step 4

Training & Orientation

You will be contacted by an onboarding specialist who will work with you on your pre-boarding requirements. Once fully cleared, we will ask you to complete compliance orientation regulatory training. On your first day, you will attend an online required orientation to acclimate to the health system and report to your new department based on instructions provided by your hiring manager.

Our Awards Reflect a Commitment to Excellence at Every Level

Best Hospitals Honor Roll 2025-2026. U.S. News & World Report
America's Most Admired Workplaces. Newsweek: Plant-A Insights Group 2025.
America's Greatest Workplaces 2025. Newsweek Plant-A Insights Group
Magnet Recognized. American Nurses Credentialing Center
Business Group on Health. Best Employers: Excellence in Mental Health 2024
Business Group on Health. Best Employers: Excellence in Health & Well-being 2024
Forbes 2019-2024 America’s Best-In-State Employers Powered by Statista. All Time Champion
Ragan Workplace Wellness Awards. Honorable Mention. #RaganAwards
America's Greatest Workplaces for Mental Wellbeing 2025. Newsweek Plant-A Insights Group
The Bell Seal for Workplace Mental Health. Mental Health America. 2025 Platinum
American Society of Transplantation. AST Living Donor Circle of Excellence

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Frequently Asked Questions

We offer different employment options to fit every schedule and talent area of interest. These options include full time, part time, per diem, internship, and temporary.
We are growing rapidly and are always looking for exceptional people to join our organization. New positions are posted to our careers site daily.
We update our job postings daily.
All applications should be submitted by clicking the “Apply for This Position” button on any job listing.
To search and apply for our available temporary opportunities, use the Job Search function, which is accessible on the home page and other careers site pages. NYU Langone has various temporary opportunities, including our In-House Temporary Staffing Program. The Program is designed to place highly skilled individuals in temporary assignments throughout NYU Langone to help our departments meet their commitment to quality patient care, research, and operations. These individuals are temporary employees within NYU Langone and adhere to all NYU Langone policies and guidelines.
Paid internship opportunities can be found on our careers site by searching via the Job Search function. Unpaid internships are organized by department. You can explore our departments at NYU Langone to find an internship opportunity that suits your educational endeavors. Additionally, please visit the internship page to learn more about our internship opportunities.
Yes, an email address is required to complete the online application. You must have an active email account, as you will receive email notifications once your application has been received.
In order for your resume to be submitted successfully, it should be in one of the following supported formats: .pdf, .txt, .rtf, .doc, .docx, or .html.
You will receive an email confirmation after you have completed the online application process. To ensure that the information you submitted was completed accurately, you are encouraged to log in to your account and review your information. You will also receive an email confirmation after successfully applying for a specific position. To check the status of your application, please click Check Application Status .

Current employees can check application status on the Steps for Success Career Portal .