Senior Digital Content Manager
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- 1134560_RR00097111
- Marketing/Public Affairs, NYU Langone Health
- Full-Time/Regular
- NYU Langone Health
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- Mon-Fri 9am-5pm
ABOUT NYU LANGONE HEALTH
NYU Langone Health is a world-class, patient-centered, integrated academic medical center. Ranked as the #1 Hospital for quality and patient safety by Vizient, Inc., and with 10 clinical specialties among the top 10 in the nation according to U.S. News & World Report, NYU Langone’s culture is rooted in excellence in patient care, education, and research. NYU Langone comprises more than 320 locations throughout the New York area and in Florida, including six inpatient locations, a children’s hospital, and four emergency rooms. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, NYU Grossman School of Medicine, and NYU Grossman Long Island School of Medicine. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube, and Instagram.
Working at NYU Langone Health
At NYU Langone Health, there are numerous areas for you as a leadership professional to make an impact on our organization. As one of the nation’s leading medical centers, we need bright, innovative people to step up and take charge of the many initiatives currently taking place here. From our brand new 830,000-square-foot Helen L. and Martin S. Kimmel Pavilion to our new 16 story Science Building, NYU Langone Health is ripe with career-opportunities that are sure to transform the way we think about medical care.
Salaries shown on independent jobs related websites reflect market averages and do not represent information obtained directly from NYU Langone. We invite and encourage each candidate to discuss salary/hourly specifics during the application and hiring process.
NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Senior Digital Content Manager.
We have an exciting opportunity to join our team as a Content Lead (Senior Manager) for our .EDU web properties (med.nyu.edu & medli.nyu.edu).
This position will have a significant impact on the development and delivery of content across NYULHs far-reaching and influential .EDU sites, with a focus on driving content strategy that delivers on the needs of the various audiences the sites serve. This role will also be responsible for developing and executing content that leverages cutting-edge technology to enhance NYULHs presence and increase engagement.
Reporting to the Digital Experience Lead (Director), this position will promote the NYULH Grossman School of Medicine brand and drive meaningful engagement on NYULHs .EDU sites through compelling storytelling that is guided by strategic insights and data.
Job Responsibilities:
Content Strategy
- Develop and oversee an actionable website strategy to align with institutional goals
- Participate in relevant stakeholder meetings forums, bringing forward strategic perspectives and POVs based on insights, data and content best practices
- Receive and analyze content requests from department and institutional stakeholders, developing tailored content strategies fit for the .EDU channel
- Author comprehensive briefs that clearly define project scope, objective(s), and deliverables to guide the content development process (as needed)
- Manage multiple content initiatives at once and support development of a proactive .EDU content strategy agenda, identifying and embedding emerging trends and relevant audience insights to establish NYULH as a content leader in the web space
- Establish and maintain an editorial calendar to ensure timely and relevant content updates
- Define and incorporate audience insights and .EDU data to customize content strategy to meet audience needs and improve the user experience
- Execute and enhance organic growth initiatives, focusing on improving search reach for strategic pages
- Collaborate with .ORG content lead in the process to account for any cross-site dependencies or optimizations
Editorial and Content Development
- Serve as the editorial lead for all .EDU content, overseeing the creation and curation of copy, graphics, and multimedia elements to ensure they meet organizational standards and objectives
- Ensure content consistency and quality across all .EDU initiatives, maintaining alignment with the brands voice and strategic goals
- Review and approve final content pieces, ensuring they effectively communicate the intended message and meet high-quality standards
- Conduct qualitative audits to drive consistency across all initiatives and campaigns for assigned platforms to deliver the highest quality user experience
- Lead a team of writers, designers, and other content creators, providing direction and feedback to ensure high-quality content production
- Manage content production timelines, workflows, and resource allocations, ensuring projects are delivered on time and within budget
- When needed, ability to craft original content in alignment with project requirements
Content Production and Governance
- Establish content governance processes, guidelines, and standards; develop and communicate content standards and nuances for .EDU as needed
- Collaborate with peers to ensure that all content aligns with NYULHs broader content strategy to increase reputation and amplify brand
- Drive landing page creation for distinct campaigns (as needed)
- Contribute to wireframing and page component creation for an engaging user experience
- Evaluate performance against key performance indicators (KPIs) to make data-driven enhancements to site content
- Monitor and improve audience engagement across all .EDU initiatives
- Align SEO requirements against content strategy and audience needs
- Develop & manage SEO strategy to optimize content for web platforms, improving organic visibility and driving traffic growth
- Lead the technical SEO work needed to monitor, maintain, and improve the search infrastructure of the site
- Work closely with web development and engineering teams to ensure site features enhance SEO effectiveness
- Develop and maintain taxonomies for key clinical areas based on SEO research
- Coordinate technical infrastructure audits and implement site improvements based on SEO recommendations
Stakeholder Engagement and Collaboration
- Collaborates cross-functionally with technology teams, brand, and other functional teams to build a world-class website experience
- Partner with fellow content leads to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and user experience
- Foster collaboration with internal and external stakeholders including world-renowned physicians and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences
- Meet with stakeholders to understand business requirements, and propose possible solutions given current website capabilities. Provide input into future component needs based on an understanding of website gaps.
- Act as a strategic advisor to stakeholders, helping them understand content trends and best practices in the research and educational sectors
- Collaborate with the Media Relations team to effectively spotlight and optimize communications opportunities for media stories across assigned platforms
- Collaborate with Enterprise Communications team to effectively spotlight and optimize communication opportunities for internal distribution / promotion
- Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines
Leadership and Team Development
- Lead, mentor, and develop a team of content professionals, fostering a culture of creativity, collaboration, and continuous improvement
- Set clear performance goals and provide regular feedback and professional development opportunities to team members
- Identify and address skill gaps within the team, facilitating training sessions or recruiting new talent as needed
Minimum Qualifications:
- 7 years of relevant experience in content strategy, content management, educational content development, or a closely related field
- Bachelors degree in Communications, Marketing, Journalism, or a related field
- Excellent writing, editing, and proofreading skills with a keen eye for detail
- Previous experience and/or ability to function as a copy editor
- Passion for storytelling, content creation, and audience engagements
- Excellent verbal and written communications and collaboration skills, with a demonstrated track record of effective stakeholder management
- Ability to understand and learn from data-driven insights
- Proficiency in leveraging tools and platforms to improve content creation, distribution, and performance tracking
- Analytical mindset guiding decision-making
- Strong leadership skills with the ability to manage and inspire a team of creative professionals
Preferred Qualifications:
- Masters degree in Communications, Marketing, Journalism, or a related field
- Experience in content strategy, development, and management within the non-profit sector
- Experience in the healthcare industry, focusing on medical writing and content creation
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health’s EEO policies, please click here. Please click here to view the Federal “EEO is the law” poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 – $115,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here
How Our Employees Grow
Diana P.
Manager–School Health Clinical Services
“The Family Health Centers at NYU Langone Health offers me the opportunity to positively impact the lives of patients and their families. I chose a career here to make a difference at an institution with a reputation for excellence. NYU Langone is patient and employee-centered and they support our professional growth and development by offering a comprehensive benefits package and generous tuition reimbursement.”
Ariana C.
Associate Director, FGP Professional Billing Operations
“I was instantly attracted to the culture at NYU Langone Health. I love the fast-paced environment and how there are so many opportunities for career growth. We are constantly expanding, which helps me learn new things and meet new and interesting people with diverse backgrounds.”
Olga S.
Coding Quality Manager at NYU Langone Health in Florida
“I am very proud to work for one of the best hospitals in New York! NYU Langone Health is a great institution that cares about patients and supporting employees. My role as a manager is to make sure that my team members are working as a team to drive our mission forward. Effective teamwork achieves much more than any individual can!”
Yannique S.
Credentials Associate
“My daughter was born at NYU Langone Health where we received exceptional care. That was when building a career at NYU Langone became a goal of mine. I wanted to be just like the individuals who surrounded us in our time of need, and I knew I wanted to make a positive impact. Today, I get to do just that as a member of the Medical Staff Services Department. The work I perform each day is crucial in maintaining high standards of patient care and safety within our organization.”
Eileen P.
Director, Revenue Cycle Initiatives
“I chose NYU Langone Health because I wanted to be a part of a world-class health system. I feel a sense of pride working here and feel supported in a truly cohesive and diverse working environment. I have taken a number of career development courses related to leadership. The expansion in training and development curriculums over the years has really been impressive and it’s a testament to how much NYU Langone wants to invest in and develop their in-house talent!”
Adair L.
Associate Director, Development Administration
“NYU Langone Health is not only my employer, it’s also a community that I am very proud to be a part of.”
Tanisha D.
Program Coordinator
“I saw that there were many opportunities to grow within the organization and used the tuition remission offering at NYU Langone Health to obtain my master’s degree. NYU Langone celebrates their employees and genuinely wants to hire from within, so take advantage of the resources available to you and speak to members of the Talent Acquisition Team, who are helpful.”
Doris V.
Revenue Cycle Manager – Pediatrics Department
“It’s not just that NYU Langone Health cares about their employees – it’s the fact that we are family. I quickly learned that in order to grow and to be successful you need to collaborate with others, work hard and deliver excellence.”
Isiuwa O.
Respiratory Therapist
“NYU Langone Health delivers high-quality healthcare with compassion, dignity, and respect to all, without exception. When I was hired as a respiratory therapist, I saw the opportunity to contribute to an exciting forward-thinking, and fast-moving department. I love working in a department where everyone is collaborative and has a high work ethic.”
Taslema L.
Talent Acquisition Specialist
At NYU Langone Health, I’ve been fortunate to have leaders that supported my growth within the institution. I have taken many courses that NYU Langone offers, which have been extremely valuable in helping me become the professional I am today. I recently completed the Team Leadership Development Program which has provided me with tools to upskill to the next step in my career. The opportunities here are endless.
Nazneen H.
Clinical Charge Nurse Auditor in Revenue Management Initiatives
“I was fortunate to receive firsthand training from some of the founding team members of my department. This made my onboarding experience invaluable and now I will get to pass on my knowledge and experience to future new hires within the department and pay it forward. The collaborative spirit at NYU Langone Health has created an excellent work culture where I can work alongside colleagues who share our same company vision to serve, teach, and discover.”
Himanshu T.
Senior Accounts Payable Associate
“It has been such a privilege to be a part of NYU Langone Health. It’s a place filled with hard work, cheerful coworkers, and supportive management. My supervisor and manager motivated me to grow personally and professionally. The career development resources offered, such as professional development classes and programs have greatly contributed to my growth.”