Communications Specialist – Social Media Content Creator
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- 1134882_RR00097463
- Marketing/Public Affairs, NYU Langone Health
- Full-Time/Regular
- NYU Langone Health
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- Mon-Fri 9am-5pm
ABOUT NYU LANGONE HEALTH
NYU Langone Health is a world-class, patient-centered, integrated academic medical center. Ranked as the #1 Hospital for quality and patient safety by Vizient, Inc., and with 10 clinical specialties among the top 10 in the nation according to U.S. News & World Report, NYU Langone’s culture is rooted in excellence in patient care, education, and research. NYU Langone comprises more than 320 locations throughout the New York area and in Florida, including six inpatient locations, a children’s hospital, and four emergency rooms. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, NYU Grossman School of Medicine, and NYU Grossman Long Island School of Medicine. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube, and Instagram.
Working at NYU Langone Health
At NYU Langone Health, there are numerous areas for you as a leadership professional to make an impact on our organization. As one of the nation’s leading medical centers, we need bright, innovative people to step up and take charge of the many initiatives currently taking place here. From our brand new 830,000-square-foot Helen L. and Martin S. Kimmel Pavilion to our new 16 story Science Building, NYU Langone Health is ripe with career-opportunities that are sure to transform the way we think about medical care.
Salaries shown on independent jobs related websites reflect market averages and do not represent information obtained directly from NYU Langone. We invite and encourage each candidate to discuss salary/hourly specifics during the application and hiring process.
NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Communications Specialist – Social Media Content Creator.
We have an exciting opportunity to join our team as a Communications Specialist – Social Media Content Creator.
This role involves a dynamic blend of content creation, content publishing, and community management. You will be responsible for receiving and interpreting social content requests from stakeholders, tailoring strategies to specific channels, creating compelling copy and visuals, publishing content, as well as community management across our various social platforms.
Reporting directly to the Social Media Content Lead, this position plays a pivotal role in shaping and executing the social media strategy for NYULH.
Job Responsibilities:
Content Creation
- Collaborate with stakeholders to intake and interpret requests for social content
- Work with Social Media Content Lead to develop and maintain a social media content calendar
- Create engaging and platform-specific content, including copy, video, and visuals, that resonates with relevant target audiences
- Ensure content consistency in terms of style, quality, and tone of voice across all channels
- Stay updated with the latest in content creation tools and social media trends to enhance content quality and engagement
- Leverage audience insights and performance metrics to support development of audience growth strategies
Community Management
- Actively manage community interactions by responding to comments, messages, and posts in a timely and professional manner, and in accordance with community management guidelines
- Foster a positive community environment and encourage active engagement by initiating conversations and participating in discussions
- Collaborate with third party social listening vendor to monitor social media brand mentions and work with them on when and how to respond to different comments or mentions
Content Publishing and Scheduling
- Schedule and publish content across various social media platforms using content management systems and scheduling tools (like Sprout)
- Optimize posting schedules based on analytics to maximize content reach and engagement
- QA content for accuracy and platform specifications prior to publishing
- Continuously monitor and adjust publishing strategies based on content performance and audience feedback
Analytics and Reporting
- Regularly track and analyze the performance of social media content using analytics tools (like Sprout) as well as partnering with NYULH Analytics team to gauge effectiveness and identify areas for improvement
- Prepare and present detailed reports on campaign performance, insights, and learnings to stakeholders and senior management
- Use data-driven insights to drive engagement on future posts
Collaboration and Coordination
- Participate in brainstorming sessions and strategy meetings to contribute creative ideas and insights
- Lead content review and approval process to collect necessary feedback / approvals from relevant stakeholders
Minimum Qualifications:
- 2 years of relevant experience in social media management, content creation, or a similar role
- Bachelors degree in Marketing, Communications, Graphic Design, or a related field
- Strong writing and visual content creation skills with a keen eye for detail
- Proficiency in social media platforms (LinkedIn, YouTube, Facebook, Instagram, X, TikTok), channel specific scheduling tools, and social analytics software
- Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously
- Creative thinker with the ability to work independently and collaboratively in a fast-paced environment
Preferred Qualifications:
- Experience in the healthcare industry
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health’s EEO policies, please click here. Please click here to view the Federal “EEO is the law” poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $67,771.14 – $95,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here
How Our Employees Grow
Ariana C.
Associate Director, FGP Professional Billing Operations
“I was instantly attracted to the culture at NYU Langone Health. I love the fast-paced environment and how there are so many opportunities for career growth. We are constantly expanding, which helps me learn new things and meet new and interesting people with diverse backgrounds.”
Olga S.
Coding Quality Manager at NYU Langone Health in Florida
“I am very proud to work for one of the best hospitals in New York! NYU Langone Health is a great institution that cares about patients and supporting employees. My role as a manager is to make sure that my team members are working as a team to drive our mission forward. Effective teamwork achieves much more than any individual can!”
Yannique S.
Credentials Associate
“My daughter was born at NYU Langone Health where we received exceptional care. That was when building a career at NYU Langone became a goal of mine. I wanted to be just like the individuals who surrounded us in our time of need, and I knew I wanted to make a positive impact. Today, I get to do just that as a member of the Medical Staff Services Department. The work I perform each day is crucial in maintaining high standards of patient care and safety within our organization.”
Eileen P.
Director, Revenue Cycle Initiatives
“I chose NYU Langone Health because I wanted to be a part of a world-class health system. I feel a sense of pride working here and feel supported in a truly cohesive and diverse working environment. I have taken a number of career development courses related to leadership. The expansion in training and development curriculums over the years has really been impressive and it’s a testament to how much NYU Langone wants to invest in and develop their in-house talent!”
Adair L.
Associate Director, Development Administration
“NYU Langone Health is not only my employer, it’s also a community that I am very proud to be a part of.”
Tanisha D.
Program Coordinator
“I saw that there were many opportunities to grow within the organization and used the tuition remission offering at NYU Langone Health to obtain my master’s degree. NYU Langone celebrates their employees and genuinely wants to hire from within, so take advantage of the resources available to you and speak to members of the Talent Acquisition Team, who are helpful.”
Doris V.
Revenue Cycle Manager – Pediatrics Department
“It’s not just that NYU Langone Health cares about their employees – it’s the fact that we are family. I quickly learned that in order to grow and to be successful you need to collaborate with others, work hard and deliver excellence.”
Taslema L.
Talent Acquisition Specialist
At NYU Langone Health, I’ve been fortunate to have leaders that supported my growth within the institution. I have taken many courses that NYU Langone offers, which have been extremely valuable in helping me become the professional I am today. I recently completed the Team Leadership Development Program which has provided me with tools to upskill to the next step in my career. The opportunities here are endless.
Nazneen H.
Clinical Charge Nurse Auditor in Revenue Management Initiatives
“I was fortunate to receive firsthand training from some of the founding team members of my department. This made my onboarding experience invaluable and now I will get to pass on my knowledge and experience to future new hires within the department and pay it forward. The collaborative spirit at NYU Langone Health has created an excellent work culture where I can work alongside colleagues who share our same company vision to serve, teach, and discover.”
Himanshu T.
Senior Accounts Payable Associate
“It has been such a privilege to be a part of NYU Langone Health. It’s a place filled with hard work, cheerful coworkers, and supportive management. My supervisor and manager motivated me to grow personally and professionally. The career development resources offered, such as professional development classes and programs have greatly contributed to my growth.”