Senior Marketing Analyst
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- 1126681_RR00090142
- Marketing/Public Affairs, NYU Langone Health
- Full-Time/Regular
- NYU Langone Health
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- Days
ABOUT NYU LANGONE HEALTH
NYU Langone Health is a world-class, patient-centered, integrated academic medical center. Ranked as the #1 Hospital for quality and patient safety by Vizient, Inc., and with 10 clinical specialties among the top 10 in the nation according to U.S. News & World Report, NYU Langone’s culture is rooted in excellence in patient care, education, and research. NYU Langone comprises more than 320 locations throughout the New York area and in Florida, including six inpatient locations, a children’s hospital, and four emergency rooms. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, NYU Grossman School of Medicine, and NYU Grossman Long Island School of Medicine. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube, and Instagram.
Working at NYU Langone Health
At NYU Langone Health, there are numerous areas for you as a leadership professional to make an impact on our organization. As one of the nation’s leading medical centers, we need bright, innovative people to step up and take charge of the many initiatives currently taking place here. From our brand new 830,000-square-foot Helen L. and Martin S. Kimmel Pavilion to our new 16 story Science Building, NYU Langone Health is ripe with career-opportunities that are sure to transform the way we think about medical care.
Salaries shown on independent jobs related websites reflect market averages and do not represent information obtained directly from NYU Langone. We invite and encourage each candidate to discuss salary/hourly specifics during the application and hiring process.
NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Sr. Marketing Analyst.
NYULH is seeking a strategic, results-oriented, and driven Sr. Marketing Analyst to join our Communications & Marketing (C&M) department. This position will be responsible for analyzing marketing and communications campaign performance across digital platforms, helping advance the institutional vision, performance excellence, and audience engagement.
Reporting to the Performance Insights, Analytics, and Reporting Lead (Associate Director), this position will play a critical role in supporting NYULHs C&M Program Measurement through cross-team and cross-department collaboration. This position will reinforce and contribute to the data-driven culture set by the Performance Insights, Analytics & Reporting Lead. In addition, this candidate will also be responsible for presenting insights to leadership teams and managing agency/vendor relationships. By executing data and analytics processes, this position will enable leaders across C&M to action on and adjust strategies in response to analytics-driven and trend-based recommendations.
This role will be accountable for analytics strategy & vision across our department, answering questions like how can we operationalize our reporting and provide education & enablement across the teams.
Job Responsibilities:
Analytics and Insights:
- Ensure performance data is properly measured and analyzed to gauge effectiveness
- Track campaign effectiveness through backend development tools and analytics to provide actionable insights
- Support data analysis by extracting meaningful insights from large and complex datasets to identify trends and areas of improvement
- Provide data-driven insights that can be translated into actionable recommendations
- Communicate key findings, analyze performance trends, and provide recommendations to the Performance Insights, Analytics, & Reporting Lead
- Participate in the analysis of C&M’s current state processes; support identification of areas where there are inefficiencies and design optimized solutions in collaboration with the Performance Insights, Analytics & Reporting Lead
- Provide inputs to the Performance Insights, Analytics & Reporting Lead to support development of standardized reports
- Leverage digital marketing and healthcare best practices to stay up to date with the latest trends in performance measurement and data analysis
- Responsibilities will include approximately 50% requirements gathering, prioritization management, documentation governance and workflow integration + 50% reporting, dashboarding, insight generation and education/enablement
- Ownership of reporting QA to ensure consistency across platforms
- Act as the analytics liaison for external agencies vendors & partners; expert in speaking both technical & non-technical languages
- Take initiative and lead on analytics projects when we are engaging vendors and RFP process
Operational Excellence:
- Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work
- Contribute to NYULH’s continuous improvement culture and demonstrate a willingness to test-and-learn
- Ensure seamless communication alignment within a complex institution encompassing multiple campuses and geographic regions
Collaboration and Teamwork:
- Make high-level recommendations, which are then discussed to Marketing managers for synthesis and reporting
- Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making
- Promote and maintain a consistent focus on effectiveness and results-based decision making within C&M
Minimum Qualifications:
To qualify you must have a Bachelor’s degree in business, economics, digital marketing, analytics or related field.
5+ years experience in a data analytics or digital marketing role.
Management of multiple analytics projects end-to-end e.g. dashboard lifecycle.
Experience measuring marketing and communications campaign effectiveness based on pre-defined campaign success metrics, such as appointment conversions, number of file downloads, page stickiness, etc. across various digital platforms, including our intranet, nyulangone.org, med.nyu.edu, social media, and more.
Strong analytical skills, with the ability to apply and communicate data-driven insights .
Strategic mindset focused on learning and executing new ways to track outcomes and gain efficiencies.
Demonstrates a willingness to continually learn and improve.
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally.
Proven experience working with large and complex datasets.
Strong digital marketing analytics skills, such as but not limited to web analytics, contextual advertising, email, AI/ML, surveys, big data, data-driven decision making, customer data management, search engine optimization (SEO), search engine marketing (SEM).
Experience collecting both business and technical requirements for analyses.
Strong background with data visualization tools such as Power BI, Tableau, Datorama, Domo.
3-5 years experience working with Clickstream web analytics tools such as Adobe Analytics, Google Analytics, Mixpanel, HEAP or Amplitude.
Experience with tracking codes, branded links, deep-links and QR code development.
Intermediate-Advanced knowledge of SQL required.
Preferred Qualifications:
7+ years experience in data analytics or digital marketing role.
Masters degree in data science, business, economics, digital marketing, analytics or related field.
Management experience, managing junior analysts.
Previous exposure to healthcare communications and datasets (e.g. Epic, Clarity).
Experience with ROI analyses.
Strong foundation of constructing measurement plans.
Familiarity with statistical, programmatic and algorithmic attribution models and how to apply them (Python, R, SPSS).
Understanding of supporting digital marketing technology systems such as DSPs, ESPs, DMPs, Google, Bing, Salesforce Marketing Cloud, marketing pixels, video and social platforms.
A curious, organized, methodical, and proactive mind. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone, you can explain your work clearly both in person and in writing with strong communication skills.
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health’s EEO policies, please click here. Please click here to view the Federal “EEO is the law” poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 – $135,541.73 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here
How Our Employees Grow
Diana P.
Manager–School Health Clinical Services
“The Family Health Centers at NYU Langone Health offers me the opportunity to positively impact the lives of patients and their families. I chose a career here to make a difference at an institution with a reputation for excellence. NYU Langone is patient and employee-centered and they support our professional growth and development by offering a comprehensive benefits package and generous tuition reimbursement.”
Ariana C.
Assistant Director, Professional Billing Operations
“I was instantly attracted to the culture at NYU Langone Health. I love the fast-paced environment and how there are so many opportunities for career growth. We are constantly expanding, which helps me learn new things and meet new and interesting people with diverse backgrounds.”
Olga S.
Coding Quality Manager at NYU Langone Health in Florida
“I am very proud to work for one of the best hospitals in New York! NYU Langone Health is a great institution that cares about patients and supporting employees. My role as a manager is to make sure that my team members are working as a team to drive our mission forward. Effective teamwork achieves much more than any individual can!”
Yannique S.
Credentials Associate
“My daughter was born at NYU Langone Health where we received exceptional care. That was when building a career at NYU Langone became a goal of mine. I wanted to be just like the individuals who surrounded us in our time of need, and I knew I wanted to make a positive impact. Today, I get to do just that as a member of the Medical Staff Services Department. The work I perform each day is crucial in maintaining high standards of patient care and safety within our organization.”
Eileen P.
Director, Revenue Cycle Initiatives
“I chose NYU Langone Health because I wanted to be a part of a world-class health system. I feel a sense of pride working here and feel supported in a truly cohesive and diverse working environment. I have taken a number of career development courses related to leadership. The expansion in training and development curriculums over the years has really been impressive and it’s a testament to how much NYU Langone wants to invest in and develop their in-house talent!”
Adair L.
Associate Director, Development Administration
“NYU Langone Health is not only my employer, it’s also a community that I am very proud to be a part of.”
Tanisha D.
Program Coordinator
“I saw that there were many opportunities to grow within the organization and used the tuition remission offering at NYU Langone Health to obtain my master’s degree. NYU Langone celebrates their employees and genuinely wants to hire from within, so take advantage of the resources available to you and speak to members of the Talent Acquisition Team, who are helpful.”
Doris V.
Revenue Cycle Manager – Pediatrics Department
“It’s not just that NYU Langone Health cares about their employees – it’s the fact that we are family. I quickly learned that in order to grow and to be successful you need to collaborate with others, work hard and deliver excellence.”
Isiuwa O.
Respiratory Therapist
“NYU Langone Health delivers high-quality healthcare with compassion, dignity, and respect to all, without exception. When I was hired as a respiratory therapist, I saw the opportunity to contribute to an exciting forward-thinking, and fast-moving department. I love working in a department where everyone is collaborative and has a high work ethic.”
Taslema L.
Talent Acquisition Specialist
At NYU Langone Health, I’ve been fortunate to have leaders that supported my growth within the institution. I have taken many courses that NYU Langone offers, which have been extremely valuable in helping me become the professional I am today. I recently completed the Team Leadership Development Program which has provided me with tools to upskill to the next step in my career. The opportunities here are endless.
Nazneen H.
Clinical Charge Nurse Auditor in Revenue Management Initiatives
“I was fortunate to receive firsthand training from some of the founding team members of my department. This made my onboarding experience invaluable and now I will get to pass on my knowledge and experience to future new hires within the department and pay it forward. The collaborative spirit at NYU Langone Health has created an excellent work culture where I can work alongside colleagues who share our same company vision to serve, teach, and discover.”