Associate Director of Content Strategy (UX)
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- 1126702_RR00090914
- Marketing/Public Affairs, NYU Langone Health
- Full-Time/Regular
- NYU Langone Health
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- Days
ABOUT NYU LANGONE HEALTH
NYU Langone Health is a world-class, patient-centered, integrated academic medical center. Ranked as the #1 Hospital for quality and patient safety by Vizient, Inc., and with 10 clinical specialties among the top 10 in the nation according to U.S. News & World Report, NYU Langone’s culture is rooted in excellence in patient care, education, and research. NYU Langone comprises more than 320 locations throughout the New York area and in Florida, including six inpatient locations, a children’s hospital, and four emergency rooms. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, NYU Grossman School of Medicine, and NYU Grossman Long Island School of Medicine. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube, and Instagram.
Working at NYU Langone Health
At NYU Langone Health, there are numerous areas for you as a leadership professional to make an impact on our organization. As one of the nation’s leading medical centers, we need bright, innovative people to step up and take charge of the many initiatives currently taking place here. From our brand new 830,000-square-foot Helen L. and Martin S. Kimmel Pavilion to our new 16 story Science Building, NYU Langone Health is ripe with career-opportunities that are sure to transform the way we think about medical care.
Salaries shown on independent jobs related websites reflect market averages and do not represent information obtained directly from NYU Langone. We invite and encourage each candidate to discuss salary/hourly specifics during the application and hiring process.
NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Associate Director of Content Strategy.
NYU Langone Health (NYULH) is seeking an innovative and creative Associate Director of Content Strategy to oversee editorial planning, publishing, and platform management for our public-facing websites. This position will be responsible for the day-to-day management of content planning, development and publication for multiple enterprise websites including NYULangone.org, Med.NYU.edu, and the Perlmutter Cancer Center and Hassenfeld Childrens Hospital. The ideal candidate will be an expert in digital content creation and publishing who can establish a strategic vision that leverages data, audience insights, and emerging technologies and best practices to support key business priorities and drive the future competitiveness of these critical marketing and communications channels.
Reporting directly to the Director, Cross-Channel Content Strategy, this role will collaborate with cross-functional leaders over other marketing, communications and advertising areas to craft integrated campaigns that promote NYULHs brand and storytelling both consistently and effectively.
Job Responsibilities:
Content Strategy:
- Own and develop content strategy for assigned platforms to enhance content creation, distribution, and optimization in a way that amplifies reach and impact; work closely with the Director of Cross-Channel Content Strategy to strategize and expand presence
- Contribute to content campaign planning and support development of the institution’s content strategy agenda, identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms
- Define and incorporate audience insights and analytics to inform content strategy, better meet user needs and improve the user experience
- Conduct qualitative audits to drive consistency across all initiatives and campaigns to deliver the highest quality user experience
- Drive brand awareness, engagement, and business growth through compelling storytelling across online & digital signage platforms
- Develop & manage SEO strategy to optimize content for web platforms, improving organic visibility and driving traffic growth
- Ensure a consistent and impactful content experience across all assigned platforms and tools
Content Development and Execution:
- Develop and maintain an editorial calendar for assigned platforms, ensuring timely and relevant content updates
- Manage internal and external agency partners for content development
- Ensure consistent editorial use of NYU Langone brand voice across web properties and digital signage. Establish content governance processes, guidelines, and standards; develop and communicate content standards and nuances for assigned platforms as needed
- Develop and maintain taxonomies for key clinical areas based on SEO research.
- Evaluate key metrics against key performance indicators (KPIs) to drive data-driven enhancements to content strategies
- Monitor and improve audience engagement
Collaboration and Leadership:
- Partner with Content Strategy Lead peers to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and user experience
- Foster collaboration with internal and external stakeholders including world-renowned physicians, researchers, and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences
- Collaborate with the Media Relations team to effectively spotlight and optimize communications opportunities for media stories across assigned platforms
- Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines
Operational Excellence:
- Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work
- Leverage tracking tools to measure and define success compared to other institutions in specialty areas
Minimum Qualifications:
To qualify you must have a 10+ years of experience in content strategy, storytelling, and communications for large organizations
2+ years of editorial management experience leading effective content teams
Proven track record of developing and executing successful content strategies across platforms
Strong understanding of website and digital signage content management systems, digital experience platforms and other platform technologies
Strong understanding of user experience (UX) principles, digital design, and information architecture
Strong understanding of SEO best practices and tools
Passion for storytelling, content creation, and audience engagements
Excellent verbal and written communications and collaboration skills, with a demonstrated track record of effective stakeholder management
Ability to understand and learn from data-driven insights
Proficiency in leveraging tools and platforms to improve content creation, distribution, and performance tracking
Continuous learner with a passion for understanding new technologies (e.g., AI)
Analytical mindset guiding decision-making
Bachelor’s degree in marketing, communications, or related field
Preferred Qualifications:
Marketing experience in healthcare industry
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health’s EEO policies, please click here. Please click here to view the Federal “EEO is the law” poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $117,107.95 – $165,383.40 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here
How Our Employees Grow
Diana P.
Manager–School Health Clinical Services
“The Family Health Centers at NYU Langone Health offers me the opportunity to positively impact the lives of patients and their families. I chose a career here to make a difference at an institution with a reputation for excellence. NYU Langone is patient and employee-centered and they support our professional growth and development by offering a comprehensive benefits package and generous tuition reimbursement.”
Ariana C.
Assistant Director, Professional Billing Operations
“I was instantly attracted to the culture at NYU Langone Health. I love the fast-paced environment and how there are so many opportunities for career growth. We are constantly expanding, which helps me learn new things and meet new and interesting people with diverse backgrounds.”
Olga S.
Coding Quality Manager at NYU Langone Health in Florida
“I am very proud to work for one of the best hospitals in New York! NYU Langone Health is a great institution that cares about patients and supporting employees. My role as a manager is to make sure that my team members are working as a team to drive our mission forward. Effective teamwork achieves much more than any individual can!”
Yannique S.
Credentials Associate
“My daughter was born at NYU Langone Health where we received exceptional care. That was when building a career at NYU Langone became a goal of mine. I wanted to be just like the individuals who surrounded us in our time of need, and I knew I wanted to make a positive impact. Today, I get to do just that as a member of the Medical Staff Services Department. The work I perform each day is crucial in maintaining high standards of patient care and safety within our organization.”
Eileen P.
Director, Revenue Cycle Initiatives
“I chose NYU Langone Health because I wanted to be a part of a world-class health system. I feel a sense of pride working here and feel supported in a truly cohesive and diverse working environment. I have taken a number of career development courses related to leadership. The expansion in training and development curriculums over the years has really been impressive and it’s a testament to how much NYU Langone wants to invest in and develop their in-house talent!”
Adair L.
Associate Director, Development Administration
“NYU Langone Health is not only my employer, it’s also a community that I am very proud to be a part of.”
Tanisha D.
Program Coordinator
“I saw that there were many opportunities to grow within the organization and used the tuition remission offering at NYU Langone Health to obtain my master’s degree. NYU Langone celebrates their employees and genuinely wants to hire from within, so take advantage of the resources available to you and speak to members of the Talent Acquisition Team, who are helpful.”
Doris V.
Revenue Cycle Manager – Pediatrics Department
“It’s not just that NYU Langone Health cares about their employees – it’s the fact that we are family. I quickly learned that in order to grow and to be successful you need to collaborate with others, work hard and deliver excellence.”
Isiuwa O.
Respiratory Therapist
“NYU Langone Health delivers high-quality healthcare with compassion, dignity, and respect to all, without exception. When I was hired as a respiratory therapist, I saw the opportunity to contribute to an exciting forward-thinking, and fast-moving department. I love working in a department where everyone is collaborative and has a high work ethic.”
Taslema L.
Talent Acquisition Specialist
At NYU Langone Health, I’ve been fortunate to have leaders that supported my growth within the institution. I have taken many courses that NYU Langone offers, which have been extremely valuable in helping me become the professional I am today. I recently completed the Team Leadership Development Program which has provided me with tools to upskill to the next step in my career. The opportunities here are endless.
Nazneen H.
Clinical Charge Nurse Auditor in Revenue Management Initiatives
“I was fortunate to receive firsthand training from some of the founding team members of my department. This made my onboarding experience invaluable and now I will get to pass on my knowledge and experience to future new hires within the department and pay it forward. The collaborative spirit at NYU Langone Health has created an excellent work culture where I can work alongside colleagues who share our same company vision to serve, teach, and discover.”